July 2026

12:38

Building GA Audiences

Build the right audience😉.

12:37

How Quality Score Actually works

After 7+ years managing Google Ads accounts, here’s the simplest truth about Quality Score: It’s a feedback signal. Quality Score shows how Google estimates the relevance and usefulness of your…

19:02

Advertising in 2026

Most people think advertising is simple. Create an ad → run it → get sales. Reality in 2026? Advertising is a system. Winning with ads today requires: • A clear…

18:57

Landing Pages in 2026

Most people think landing pages are simple. Make a page → send traffic → get conversions. Reality in 2026? Landing pages are a system. High-converting pages require: • A clear…

18:55

How Quality Score Actually work

After 7+ years managing Google Ads accounts, here’s the simplest truth about Quality Score: It’s a feedback signal. Quality Score shows how Google estimates the relevance and usefulness of your…

18:53

12 Free Marketing Guides

12 Free Marketing Certifications to Future-Proof Your Skills in 2026. Want to sharpen your marketing skills without spending a cent? These free certifications cover Google Ads, SEO, content marketing, email…

18:51

Meta Ads

Meta Ads Checklist

Most people don’t have a scaling problem with Meta Ads. They have a structure problem. They launch campaigns… Test random creatives… Blame the algorithm… But skip the fundamentals that actually…

18:49

Conversions

Why Meta Conversions API (CAPI) isn’t enough anymore

Most teams think their tracking is “done” once Meta Pixel + CAPI are set up. But here’s the reality. Performance is declining not because tracking is broken, but because data…

18:46

ChatGPT Ads

Wall Street has priced ChatGPT’s ad opportunity

New Street Research estimates OpenAI could generate $110B in annual ad revenue by 2030. Even the $24B bear case would be the fastest advertising ramp in history. The key lever…

18:45

Demand Gen & YouTube

Google Ads Audit Sheet

I reviewed a lot of lead gen accounts recently. Same pattern every time: Tracking is incomplete. Leads aren’t qualified. Sales team not aligned. Follow-up too slow. So I created a…

18:44

Understanding Keyword Match Types in Google Ads

Keywords determine when your ads can appear based on what people search for. Match types control how closely a search must match your keyword. Broad Match. Keyword: low carb diet…

18:42

Reporting

Stop Prompting Claude like this

Most people are prompting Claude the wrong way for Google Ads. They ask things like: “Give me tips to improve my campaigns.”. And then wonder why the output feels generic.…