Advertising in 2026
Most people think advertising is simple. Create an ad → run it → get sales. Reality in 2026? Advertising is a system. Winning with ads today requires: • A clear…
Sunday
5 July 2026
Conversions
Why Meta Conversions API (CAPI) isn’t enough anymore
Most teams think their tracking is “done” once Meta Pixel + CAPI are set up. But here’s the reality. Performance is declining not because tracking is broken, but because data…
Insane Things You Can Do With Google Ads
Some Insane Things You Can Do With Google Ads!
Demand Gen & YouTube
Changes to Target-Based Bid Strategies
Starting August 17, 2026, Google Ads will update target-based bidding so campaigns optimize more consistently toward the Target CPA or Target ROAS you set, even when budgets change. What may…
RSA Ads in 2026
Most people think RSA Ads are simple. Add headlines → add descriptions → let Google do the rest. Reality in 2026? RSA Ads are a system. Winning with RSA today…
ChatGPT Ads
200,000 followers 🎉
I posted my first Google Ads tip here 4 years ago, with almost no followers and no idea where it would go. More than 5,000 posts later: → This page…
PMax
5 ways to segment your Performance Max Campaigns
🎯 Most advertisers still segment Performance Max the wrong way. I often see PMax campaigns structured like this: • One campaign for all products. • Or segmentation only by brand…
PMax
Merchant Center in 2026
🛒 How people think Google Merchant Center works vs. reality. Many advertisers still treat Merchant Center as a “set it and forget it” tool. Upload a feed → connect Google…
Unsubscribe from Reps
Emmanuel Flossie & Hana Kobzová discovered that Google Ads Users Can Now Unsubscribe From Reps. This update was spotted by Emmanuel Flossie.
GA4 & GTM
New Google Tag Manager Version 🚨
It looks like Google is rolling out the new Google Tag Manager version; this could be the reason why it's super slow today!
GA4 & GTM
Bug in Google Tag Manager?
Google Tag Manager bug? It's not loading at all or super slow... Thanks for sharing Matteo Zambon.
Thursday
2 July 2026
AI Max
AI Max in 2026
Most people think AI Max works like this: Turn it on → Let AI optimize → Results improve. “It’s basically autopilot for ads.”. But here’s what AI Max actually looks…
