July 2026

Better AI Prompts for Google Ads

Most people are prompting Claude the wrong way for Google Ads. They ask things like: “Give me tips to improve my campaigns.”. And then wonder why the output feels generic.…

Keyword Insertion in Google Ads

Make Your Ads More Relevant with Keyword Insertion in Google Ads. Keyword Insertion automatically updates your ad text with the keyword that triggered your ad, helping your message match what…

Server-side tracking in 2026

Most people think server-side tracking is simple. Set up a server → send events → get better data. Reality in 2026? Server-side tracking is a system. The biggest mistake I…

All Conversions vs All Conversions (by conv. time)

Know what you’re really measuring. Most advertisers only look at one column… And make decisions based on incomplete data. Here’s the difference 👇. 🔹 All Conversions (by click time) Counts…

Paid Ads SERP Feature Test

It looks like Google is testing the "Included Or Missing Words" Organic SERP Feature Now Directly In Paid Ads.

Thanks for sharing Anthony Higman

Attributed Brand Search Conversions

Google Ads’ Attributed Brand Search (ABS) conversions show when users search for a brand after seeing an ad, even without clicking. They currently work across Demand Gen and YouTube placements,…

Youth Ads Policy Update

Barry Schwartz discovered that Google Removes Shocking Content From Ads Not Allowed For Young Users.

Google Ads Tests New Window Icon

Sachin Patel & Barry Schwartz discovered that Google Ads Tests Open In New Window Icon.

Customer Match via Merchant API

Emmanuel Flossie & Barry Schwartz discovered that Google Ads now allows you to upload your customer loyalty data, i.e. Customer Match data, via the Google Merchant API.

YouTube Brand Insights Update

New YouTube campaign features provide deeper brand insights by tracking Shorts engagement and ad-driven branded searches. These metrics help advertisers measure brand impact, purchase intent, and potential sales growth more…

SDF Versions Sunset Update

Arpan Banerjee just send me a message that Google is deprecating Structured Data Files (SDF) versions 9, 9.1, and 9.2 on January 28, 2027. Users should migrate to SDF v10…