July 2026

Audience Reporting in PMax live

Thomas Eccel & Yash Mandlesha discovered that audience reporting in Pmax is now live!

AI-generated summaries

Google is testing the placement of AI-generated summaries in Google Ads sponsored results, positioned just below the description.

Thanks for sharing Hana Kobzová, Barry Schwartz & Darcy Burk

Google Tag Manager in 2026

Most people think Google Tag Manager is simple: 👉 Install a few tags. 👉 Add some triggers. 👉 Done ✅. But in 2026, GTM is much more than that. It…

Averages don’t explain Segments do!

Your average CR is 3%. Great, right? But if first-time buyers convert at 0.5% and repeat buyers at 8%, is 3% a good number? This happens everywhere: → New cohorts…

Shopping Ads in 2026

Most brands still think Google Shopping Ads are simple in 2026… ➡️ Upload products. ➡️ Get clicks. ➡️ Make sales. But the reality? It’s a full-stack performance system. Scaling Shopping…

Facebook Ads vs. Google Ads

View-Through Conversions Simplified. Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.”. Google’s more like, Nah, if they didn’t…

Top Insights

Google Fully Launched the "Top Insights" Open Beta. Thanks for sharing Aleksejus Podpruginas!

Google Ads DOs and DON’Ts

Most Google Ads accounts don’t fail because of one big mistake. They fail because of dozens of small ones that compound over time. Things like: weak conversion tracking. broad targeting.…

Old Google Ads vs New Google Ads

Google Ads has changed more in the last 3 years than in the previous 15. What used to be a highly manual, keyword-driven system is now increasingly automated and AI-powered.…

7 skills to master Google Ads

Most people think Google Ads is about pushing buttons. It’s not. The best Google Ads specialists master 7 core skills: Strategy. Keyword & audience targeting. Ad copywriting. Landing page optimization.…

Customer Lifecycle Goals

Most people optimize campaigns like this: Get conversions → Lower CPA → Scale. But that’s not how growth actually works anymore. Welcome to Customer Lifecycle Goals 👇. Instead of optimizing…

🚀 THE GOOGLE ADS GROWTH ROADMAP

Most Google Ads accounts don’t fail because of budget. They fail due to structural issues, tracking problems, and wasted spend. Here’s the simple roadmap we use to scale profitably: 🔍…