July 2026

Google Ads Audit Sheet

I reviewed a lot of lead gen accounts recently. Same pattern every time: Tracking is incomplete. Leads aren’t qualified. Sales team not aligned. Follow-up too slow. So I created a…

Apply Theme to Asset Group

New in PMax: “Apply Theme to Asset Group” 👀. Google now lets you apply seasonal themes like Black Friday, Christmas, summer sale, back to school, Valentine’s Day, and more.

Thanks for sharing Thomas Eccel

New CTA Buttons

Arpan Banerjee discovered these new CTA buttons for Google Ads!

New option in Google Ads

Emirhan Bayutmuş discovered that Google Ads has added a new option under Premier reach (video reservation). Now, non-skippable in-stream ads can be up to 60 seconds long. This feature is…

New Window Icon

Khushal Bherwani discovered that Google is testing a New Window Icon for Search Ads.

Portfolio Bid Strategies 2026

Most advertisers optimize campaigns one by one. That’s not needed. Because Google doesn’t learn in silos. It learns from data. That’s where Portfolio Bid Strategies come in. Instead of optimizing…

Text Disclaimer assets for Search campaigns

Google Ads has introduced Text Disclaimer assets for Search campaigns, allowing mandatory legal or compliance text of up to 90 characters to appear consistently in responsive ads. The asset does…

Thanks for sharing Yash Mandlesha!

Pmax with Ad credit

VIVEK GUPTA discovered that Google is again promoting Pmax with Ad credit!

The best Google Ads tips for 2026

Most Google Ads accounts don’t fail because of budget. They fail because the fundamentals are broken. After 10+ years managing and auditing campaigns, these are the Google Ads principles that…

Performance Max vs Standard Shopping

The real difference is simple. Performance Max is built for scale. It uses automation to show your products across Search, Shopping, YouTube, Display, Discover and more. Standard Shopping is built…