Conversions
SEO vs SEA
Most marketers compare SEO vs Google Ads like one replaces the other. That’s the wrong way to think about it. They’re not competing journeys. They’re different ways of influencing the…
Wednesday
17 June 2026
Most Google Ads advice is already outdated!
The role is shifting from: “campaign manager”. to: AI-enhanced growth operator. In 2026, the advantage probably won’t come from: • manual bid tweaks. • endless keyword sculpting. • micromanaging campaigns.…
195,000 followers on LinkedIn
That still feels surreal to write. When I started posting, I had no idea where it would lead. I just shared what I was learning, what I was building, and…
Conversions
How to prepare your Google Ads for AI
Most advertisers think “AI in Google Ads” means turning on Performance Max. It’s not. AI is only as good as the: • conversion signals. • data quality. • account structure.…
PMax
Three important bidding and budgeting updates
Google has announced three important bidding and budgeting updates for Google Ads: Smart Bidding Exploration expansion. Smart Bidding Exploration helps advertisers reach new users through queries that may currently be…
Tuesday
16 June 2026How people see Advertising in 2026
Most people think advertising is simple. Create an ad → run it → get sales. Reality in 2026? Advertising is a system. Winning with ads today requires: • A clear…
Conversions
The Google Ads Growth Roadmap
🚀 THE GOOGLE ADS GROWTH ROADMAP (2026 EDITION) Most Google Ads accounts don’t fail because of budget. They fail due to structural issues, tracking problems, and wasted spend. Here’s the…
AI Max
AI Max in 2026
Most people think AI Max works like this: Turn it on → Let AI optimize → Results improve. “It’s basically autopilot for ads.”. But here’s what AI Max actually looks…
Demand Gen & YouTube
Customer Lifecycle Goals
Most people optimize campaigns like this: Get conversions → Lower CPA → Scale. But that’s not how growth actually works anymore. Welcome to Customer Lifecycle Goals 👇. Instead of optimizing…
Reporting
Stop prompting like this!
Most people are prompting Claude the wrong way for Google Ads. They ask things like: “Give me tips to improve my campaigns.”. And then wonder why the output feels generic.…
PMax
Dynamic Remarketing Explained
Most people think remarketing works like this: Show ads → Remind users → Hope they come back. But that’s not what actually drives results anymore. Welcome to Dynamic Remarketing 👇.…
5 million impressions!
Clocking in a record of 5 million impressions last 7 days. What I learned from it: LinkedIn seems to reward entairtainment more. Meme’s can go crazy viral for me. Niche…
