IKEA Shows the Real Opportunity of AI
When AI took over routine customer enquiries, IKEA chose to reskill 8,500 employees rather than make them redundant. That decision changed the story from cost-cutting to growth. IKEA introduced Billie,…
Tuesday
23 June 2026
How a Guy Landed His Dream Job for $6 using a Google Ad 🤣
Alec Brownstein wanted a job at a top advertising agency, but sending another résumé felt about as creative as printing “I am creative” in Comic Sans. Then he had an…
Monday
22 June 2026
PMax
Channable just launched this benchmark report
Here you can benchmark your performance. Ever wondered if your CPC was actually good? Or, is your PMAX conversion rate competitive in the current market? 🤔. In under two minutes,…
RIP MY PERSONAL LIFE 🪦
I opened Claude for “one quick task”… Three hours later, it had rewritten my emails, planned my week, organized my ideas, questioned my career choices, and somehow become the most…
Policy
Why is the Netherlands so good at e-commerce? 🇳🇱
It is not because of its size. With just over 18 million people, Dutch companies are forced to think internationally from day one. The real advantage comes from four things:…
Sunday
21 June 2026
Reporting
Looker Studio update
Report editors can now allow report viewers to manually refresh report data. When editors enable the new Viewer data refresh option in report settings, viewers can refresh data for a…
ChatGPT Ads
OpenAI Ads Manager Beta Launches in the UK
OpenAI Ads Manager Beta has launched in the UK, offering businesses a simple, quick setup with no bank details required. The platform supports campaigns, billing and user access, though each…
All Conversions vs All Conversions
Know what you’re really measuring. Most advertisers only look at one column… And make decisions based on incomplete data. Here’s the difference 👇. 🔹 All Conversions (by click time) Counts…
Conversions
Server-Side Tracking in 2026
Most people think server-side tracking is simple. Set up a server → send events → get better data. Reality in 2026? Server-side tracking is a system. The biggest mistake I…
Policy
Make Ads More Relevant with Keyword Insertion
Keyword Insertion automatically updates your ad text with the keyword that triggered your ad, helping your message match what people are searching for. Example. Headline: Buy {KeyWord:Chocolate}. If someone searches…
