Google expanded its AI Max for Search reporting guidance, confirming that Dynamic Search Ads will automatically transition to AI Max starting in February 2027. The update adds clearer search-term and…
Google added a new section to the about final URL expansion in Search document named "How the landing page logic works for Travel Promotion Ads & Booking Links within Search…
Thanks for sharing Barry Schwartz
Merchant Center for Agencies is introducing Admin and Standard roles to simplify account management and strengthen security. Agency Admins have full control to link or unlink client accounts, manage Standard…
Google added new controls for “Found by Google” products in Merchant Center. Merchants can hide crawled products by setting the pause attribute to all, which archives them after 14 days,…
Thanks for sharing Barry Schwartz
Google has expanded its Local Services Ads broad search documentation, explaining how advertisers can opt out of general category queries, identify broad-search leads, and report on their costs. Disabling broad…
Thanks for sharing Barry Schwartz
OpenAI says ChatGPT ad dismissals have fallen 50% since its advertising launch, which it views as evidence that ads are becoming more relevant and useful. The early results suggest conversational…
Google is expanding Financial Services Verification to 24 additional EEA markets, with rolling enforcement starting July 23, 2026. Notified advertisers—and agencies managing their accounts must first verify through G2, then…
Google will change how target-based bidding behaves in budget-constrained campaigns on August 17, making results track configured CPA or ROAS targets more closely. A Bid Target Adjustment Tool, launching July…
Google is rolling out Maximize Conversion Value bidding for Standard Shopping campaigns without requiring a Target ROAS. This gives advertisers access to value-based bidding while preserving Standard Shopping’s control and…
Thanks for sharing Yash Mandlesha & Boyd Klerk
Google has expanded AI Max for Search reporting guidance and confirmed that Dynamic Search Ads campaigns will begin automatically upgrading to AI Max in February 2027. The updated documentation adds…
Google Ads will allow some ads to redirect the final URL to a different domain, with prior approval.
Google has launched official Agent Skills for advertising and measurement, giving AI coding assistants task-specific, up-to-date guidance for integrating Google Ads APIs and SDKs. Using progressive disclosure, agents load only…
