Google will change how target-based bidding behaves in budget-constrained campaigns on August 17, making results track configured CPA or ROAS targets more closely.
A Bid Target Adjustment Tool, launching July 6, will help advertisers identify affected campaigns and revise outdated goals. Advertisers whose campaigns currently outperform their targets should review settings, as unchanged targets could lead to higher acquisition costs or altered returns.
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Subscribe for freeThey sit next to your static image ads and only serve on the Google Display Network. YouTube, Discover, Maps and Gmail are excluded. What Google accepts: custom static HTML5. AMPHTML.…
Spotted by Hana Kobzová, via PPC News Feed
You find it under Tools > Translation. What it can translate: Text assets: headlines, descriptions, sitelinks and callouts. Keywords. Images: AI swaps the text on the image and adds the…
Spotted by Jyll Saskin Gales, via Barry Schwartz
They give AI Mode and Gemini richer product data to work with: question_and_answer: up to 30 Q&As per product, 1,000 characters each. document_link: up to 5 PDF links, like manuals…
Via Search Engine Land
