Demand Gen & YouTube
How YouTube Ads really work
Yes, YouTube Ads can convert. But they don’t convert the same way Search does. The reality. Search. User intent is already there. Conversion is immediate. That’s why it’s easier to…
Saturday
13 June 2026
Understanding Keyword Match Types in Google Ads
Keywords determine when your ads can appear based on what people search for. Match types control how closely a search must match your keyword. Broad Match. Keyword: low carb diet…
Reporting
Hidden patterns from metric overlaps
Averages don’t explain. Segments do. Your average CR is 3%. Great, right? But if first-time buyers convert at 0.5% and repeat buyers at 8%, is 3% a good number? This…
Reporting
Possible Google Ads Reporting Glitch
Rakshit Shetty discovered that Several accounts of mine + other advertisers (in my contacts) are noticing unusually 𝗵𝗶𝗴𝗵 𝗦𝗲𝗮𝗿𝗰𝗵 𝗟𝗼𝘀𝘁 𝗜𝗦 (𝗕𝘂𝗱𝗴𝗲𝘁) 𝗽𝗲𝗿𝗰𝗲𝗻𝘁𝗮𝗴𝗲 yesterday despite budgets and spend levels remaining…
Instagram Expands Algorithm Controls
Instagram is giving users more control over what its algorithm recommends. Its “Your Algorithm” controls are now expanding to the main Feed, after launching for Reels and Explore. Users can…
Friday
12 June 2026Good price in Google Ads
Sachin Patel discovered that Google Ads is now showing good price!
All Conversions vs All Conversions (by conv. time)
Know what you’re really measuring. Most advertisers only look at one column… And make decisions based on incomplete data. Here’s the difference 👇. 🔹 All Conversions (by click time) Counts…
Demand Gen & YouTube
Performance Max vs Standard Shopping
The real difference is simple. Performance Max is built for scale. It uses automation to show your products across Search, Shopping, YouTube, Display, Discover and more. Standard Shopping is built…
Conversions
The best Google Ads tips from 2026
Most Google Ads accounts don’t fail because of budget. They fail because the fundamentals are broken. After 10+ years managing and auditing campaigns, these are the Google Ads principles that…
Local
Google Expands Home Listing Ads
Google is bringing richer home listing ads to Search, helping agents connect with high-intent buyers earlier in the journey. Google is rolling out enhanced Local Services Ads (LSAs) for Home…
Conversions
Walmart Connect Comes to DV360
Retail media is moving further beyond retailer-owned channels. Google and Walmart are partnering to bring Walmart Connect audiences into Display & Video 360, starting with YouTube campaigns. For advertisers, this…
