Instagram is giving users more control over what its algorithm recommends.
Its “Your Algorithm” controls are now expanding to the main Feed, after launching for Reels and Explore. Users can see the topics Instagram associates with them, remove topics they do not want, and add topics they want to see more often.
For brands and creators, the message is clear: Instagram discovery is becoming more interest-driven than follower-driven. Content needs to signal clear topics, audience intent, and relevance to show up in the right recommendations.
The shift from “social media” to “interest media” keeps accelerating.
