It sits between Source platform and Source/Medium: broader than channel groupings, but less granular than source/medium. Source group is based only on the source, so paid and organic traffic are…
Thanks for sharing Tamás Geiger
12 Free Marketing Certifications to Future-Proof Your Skills in 2026. Want to sharpen your marketing skills without spending a cent? These free certifications cover Google Ads, SEO, content marketing, email…
Alphabet is far more than a search engine. It operates one of the largest technology ecosystems in the world, spanning AI, advertising, cloud infrastructure, robotics, health science, and autonomous vehicles.…
Most people don’t have a scaling problem with Meta Ads. They have a structure problem. They launch campaigns… Test random creatives… Blame the algorithm… But skip the fundamentals that actually…
In 2022, Swedish fintech giant Klarna laid off 700 employees, replacing many roles with AI systems. The move was widely praised as a bold step toward an AI-first future. Fast…
Google will automatically link eligible Google Ads accounts with Google Merchant Center starting June 6, 2026. This applies to accounts not currently using product ads and will make it easier…
Thanks for sharing Hana Kobzová & Marcin Wsół
Google Ads now offers full placement reporting for the Search Partner Network, giving advertisers complete visibility into which partner websites displayed their ads and how many impressions each site generated.…
Thanks for sharing Hana Kobzová
Google is rolling out Merchant Center for Agencies globally, following its initial launch in the U.S. and Canada. The platform gives agencies a centralized and more efficient way to monitor…
Because Google is shifting from: Google Tag Manager (GTM) to Google Tag. For more information, read: https://lnkd.in/e4qdkKcf? *Note, they are not going to change the name of Google Tag Manager.
