Most Google Ads advice is already outdated
The role is shifting from: “campaign manager”. to: AI-enhanced growth operator. In 2026, the advantage probably won’t come from: • manual bid tweaks. • endless keyword sculpting. • micromanaging campaigns.…
Wednesday
20 May 2026
Tuesday
19 May 2026The Dos and Don’ts of Google Ads
Most Google Ads accounts don’t fail because of one big mistake. They fail because of dozens of small ones that compound over time. Things like: weak conversion tracking. broad targeting.…
Google Ads is more automated than ever
But that doesn’t mean strategy matters less. It matters more. Most underperforming accounts don’t fail because Google Ads “doesn’t work.”. They fail because of: weak conversion tracking. poor landing pages.…
Conversions
21 Google Ads Hacks
I created a practical infographic with 21 Google Ads Hacks. Inside you'll learn how to: Structure campaigns for AI-powered bidding. Feed Google better conversion signals. Use Performance Max the right…
SEO vs SEA: What’s the Difference and Which One Should You Invest In?
If you're looking to grow through Google, you’ve got two main strategies: SEO and SEA. SEO (Search Engine Optimization) helps you rank organically in search results. It takes time, but…
SEA vs Social Ads: Which Channel Delivers Better Results?
If you’re investing in paid media, one of the biggest questions is where to put your budget: Search Ads or Social Ads. The answer depends on one thing: intent. SEA…
7 Skills to master Google Ads in 2026
Most people think Google Ads is about pushing buttons. It’s not. The best Google Ads specialists master 7 core skills: Strategy. Keyword & audience targeting. Ad copywriting. Landing page optimization.…
AI is powerful but..
But there are still things it cannot do. It cannot: • Be conscious. • Feel emotions. • Form genuine intentions. • Take responsibility. • Guarantee truth. • Eliminate bias completely.…
AI Traffic coming as Default Channel Group
Thomas Eccel discovered that the new AI traffic default channel group is now live!
All Conversions vs All Conversions (by conv. time)
Know what you’re really measuring. Most advertisers only look at one column… And make decisions based on incomplete data. Here’s the difference 👇. 🔹 All Conversions (by click time) Counts…
AI Search
Paid & Organic CTR Trends
Google’s AI Overviews aren’t killing clicks, they’re reshaping where they go. New data (5.47M queries, 2.43B impressions) shows: • CTR dropped hard in 2025… but is now rebounding (+85% since…
