Another important update from Google at Google Marketing Live: unified measurement is getting a major upgrade. Meridian, Google’s open-source Marketing Mix Model, is coming to Google Analytics 360. This gives…
Another major announcement from Google at Google Marketing Live: introducing Ask Advisor. Ask Advisor is a new AI-powered assistant that works across Google Ads, Google Analytics, Google Marketing Platform, and…
Big updates from Google and YouTube were announced at Google Marketing Live. Demand Gen is getting a major upgrade, making it easier to combine brand awareness and performance in one…
Google is rolling out a guided setup checklist in GA4 that scans your property and shows exactly what still needs to be configured. The checklist covers: ✅ Getting started. ✅…
That number is hard for me to wrap my head around. When I started posting, I never expected this many people to follow along. I’ve simply shared what I’m learning,…
Your data is either driving growth… or quietly killing your results. Here’s where most accounts stand 👇. ❌ Bad. Tracking only form fills. No offline data. Every lead = same…
Most Google Ads campaigns don’t fail because of bad ads… They fail because of bad keyword lists. ❌ Too broad → wasted budget. ❌ Too specific → no traffic. ❌…
Google just unveiled a new era for Search. And it’s far bigger than AI Overviews. At Google I/O 2026, Google introduced a complete transformation of Search into an AI-powered platform…
VIVEK GUPTA discovered that Google Ads has introduced a new column feature called “Sync Columns."!
After years of rising costs, Google Ads just delivered some good news. According to the 2026 Google Ads Benchmarks report, the average cost per lead (CPL) dropped for the first…
Thanks for sharing WordStream by LocaliQ
Most advertisers think “AI in Google Ads” means turning on Performance Max. It’s not. AI is only as good as the: • conversion signals. • data quality. • account structure.…
Most people are prompting Claude the wrong way for Google Ads. They ask things like: “Give me tips to improve my campaigns.”. And then wonder why the output feels generic.…
