Another standout announcement from Google at Google Marketing Live: Asset Studio is entering a new era of AI-powered creativity.
The goal: help marketers move from idea to performance-ready ads faster, all within Google Ads.
Key updates:
AI-generated creative
Asset Studio can understand your marketing brief, brand guidelines, website, and business goals
Instantly generates multiple creative concepts and asset types
Natural language editing
Refine images, copy, and concepts using simple prompts
Video creation with Gemini Omni
Soon, marketers will be able to create video assets directly in Asset Studio using Google’s multimodal AI model
1-Click A/B Testing
Test creative variations instantly to identify top-performing assets based on campaign goals
Global rollout
Launching globally in English this summer
