Starting September, all DSA campaigns will automatically upgrade to AI Max a smarter, AI-powered way to scale Search performance.
What’s new:
– +7% more conversions on average
– Better targeting with real-time intent signals
– AI-generated, high-performing ads
– More control (brand, location, messaging)
Timeline:
Now: Optional upgrades available
September: Automatic upgrade begins
End of September: All campaigns transitioned
Tip: Upgrade early to stay in control and maximize results.
