Most advertisers are scaling spend
Very few are scaling profit. ROAS tells you how much revenue your ads generate. But it ignores the costs that actually decide if your business makes money. Think about it.…
Friday
3 April 2026
Conversions
If you’re still relying only on browser pixels in 2026…
You’re probably losing conversions. Missing data = confused algorithms = wasted ad spend. Server-side tracking can fix that. Instead of depending on the user’s browser, you send clean, verified conversion…
Meta Ads
Insane Things You Can Do With Meta Ads
Meta Ads today are WAY more powerful than just boosting posts. If you’re not using these features, you’re leaving serious revenue on the table 👇. Precise Targeting – Reach the…
Meta Ads
Most Meta advertisers don’t lose because of bad ads
Rising CPA, creative fatigue, wasted budget, scaling winners too late. this is the daily reality for performance marketers. But the workflow is starting to change. When AI is connected to…
Meta Ads
A big Meta Ads mistake I saw
People turn on Audience Expansion and still think they are running remarketing. Those are two completely different strategies. Remarketing refers to users who have already shown intent. Audience Expansion =…
Conversions
How people see Meta Ads in 2026
Most people still think Meta Ads is simple. 👉 Create an ad. 👉 Get likes & clicks. 👉 Make sales. That might have worked years ago. But in 2026… Meta…
Meta Ads
Most advertisers think Meta Ads stopped working
The uncomfortable truth? Meta Ads didn’t stop working. The easy profits did. Here are 4 uncomfortable truths about running Meta Ads in 2026: 1️⃣ Targeting is weaker than it used…
Thursday
2 April 2026
Meta Ads
Zuckerberg declared war on the ad industry
A year ago, at an internal Meta meeting, Zuckerberg described a future where businesses would no longer need ad creatives, agencies, or even targeting input. Just upload a product, link…
Meta just closed the loop on social commerce
At Shoptalk, they rolled out native affiliate tools across Facebook and Instagram. Creators can tag products → users buy in-app → creators earn commission. No links. No drop-off. Fully native.…
Chat with ad advisor
Arpan Banerjee discovered that in the ad setup Google now gives the option to chat with ad advisor.
Meta Ads
Uber Turned Off Meta Ads, Saw No Impact, and Saved $35M
In 2018, Uber’s US & Canada Rider Performance Marketing Analytics team discovered that week-over-week CAC fluctuations were driven by seasonality, not Meta ads. A market penetration analysis revealed high urban…
PMax
A timeline chart in Pmax channel report
Axel Falck 🧙♂️ discovered that Google has added a timeline chart to Pmax channel report.
