“ROAS is high, so we’re good”
Not always. Dmitry Nekrasov made a cheat sheet for metrics that sound good, but actually mislead. – Some hide problems. – Some look fine, but slow you down. – Some…
Thursday
2 April 2026
ChatGPT Ads
Anthropic’s revenue has surged from $7B to over $19B
largely fueled by the popularity of Claude, which now makes up about 70% of U.S. business spending on AI chat subscriptions. Growth accelerated after Anthropic cut ties with a U.S.…
Conversions
How people see GA4 in 2026
Most people think GA4 is simple: 👉 Collect data → Read reports → Understand users. But in 2026, GA4 is much more than dashboards and traffic charts. It’s a full…
When AI replaces humans… sometimes companies regret it
In 2022, Swedish fintech giant Klarna laid off 700 employees, replacing many roles with AI systems. The move was widely praised as a bold step toward an AI-first future. Fast…
AI Max
You can’t run AI Max like a normal Search campaign
Here’s how Google’s AI Max workflow actually works ↓. AI Max is essentially a Performance Max-style upgrade for Search. But instead of optimising around keywords and ads, it optimises around…
Shopping
Big update for Shopping advertisers in Europe
Google is expanding CSS Partner advertising to 15 new countries later this year. Launching first (Back-to-School ready): Cyprus, Luxembourg, Moldova, North Macedonia, Malta, Liechtenstein. Second wave (Holiday season ready): Bulgaria,…
Wednesday
1 April 2026
PMax
Google PMax Just Got a MAJOR Upgrade
Google PMax Just Got a MAJOR Upgrade (New Exclusions + Reporting!) Link: https://lnkd.in/ePWN9zPx.
New Google Ads Editor bug
Google Ads Editor bug: copying structured snippets between accounts keeps them linked. Changing the language in one can unexpectedly update the other. If you manage multiple accounts, this can cause…
How We Increased ROAS +15% & Revenue +39%
How We Increased ROAS +15% & Revenue +39% (PPC Case Study) Source: https://lnkd.in/ezcvrT-9.
Claude Co-Work vs Claude Skills
Most people think AI is just about getting answers. But the real shift is happening in how AI works with us. 👉 Claude Co-Work vs Claude Skills. 🧠 Co-Work =…
ChatGPT Ads
Big takeaway from OpenAI’s latest shift in AI shopping 👇
Speed beats sophistication. After experimenting with a dedicated “Shopping Research” model, OpenAI learned that users simply won’t wait minutes for product recommendations no matter how smart the system is. So…
