New Google Ads Asset Test
Anthony Higman discovered that Google is testing new assets!
Sunday
5 April 2026
AI Generated Google Mail
Google Ads Support Emails May Be AI Generated this news was found by Hana Kobzová and Vojtěch Audy.
Vehicle ads update
Google has announced that vehicle ads are now available to advertisers in Spain, Italy, and Germany,.
Conversions
How People See Google Ads for Small Budgets in 2026
What most people think Google Ads is. - Create ad. - Get clicks. - Make sales. What Google Ads for Small Budgets actually involves in 2026. 💰 Smart Budgeting. -…
How people see CRO in 2026
Most people think CRO means changing button colors. Run one A/B test. Increase conversions. Done. Reality in 2026 is very different. Conversion Rate Optimization is not a tactic. It’s a…
12 Things Outside Google Ads You Must Fix First
1. A bad landing page kills good traffic. Slow, confusing or irrelevant pages destroy conversions. 2. Your offer matters more than your targeting. Weak pricing, no guarantee or unclear value…
Conversions
12 Advanced Google Ads Tracking Insights
1. Tracking has two jobs: measure performance and guide optimization. Data shows what works. Insights show what to do next. 2. If tracking is wrong, optimization is wrong. Bad data…
Conversions
Google Ads Then vs Now
Google Ads has changed more in the last 3 years than in the previous 10. Back then it was simple: 👉 Pick keywords. 👉 Set CPC. 👉 Run ads. Today…
NC-ROAS vs NC-POAS
Most brands measure new customer acquisition the wrong way. They optimize for: NC-ROAS (New Customer Revenue on Ad Spend) Revenue from new customers ÷ Ad spend. Sounds logical. But there’s…
New Customers vs Returning Customers
Most Google Ads accounts optimize for conversions… but they rarely separate new vs returning customers. That’s a mistake. Because the economics are completely different. New Customers. • Higher CPA. •…
Metrics average don’t explain
Averages don’t explain. Segments do. Your average CR is 3%. Great, right? But if first-time buyers convert at 0.5% and repeat buyers at 8%, is 3% a good number? This…
New Campaign Layout
Thomas Eccel discovered that Google Ads adjusted the campaign layout!
