April 2026

Gambling and Games Policy Update Australia

Google announced that it will resume accepting certification applications for online gambling advertisers targeting Australia starting April 21, 2026!

Enhanced Conversions update

Starting June 2026, enhanced conversions for web and leads are merging into a single on/off switch. No more choosing between implementation methods.

New Conversion Attribution Analysis report

Google launched a new Attribution Analysis report. It highlights both Assists and Last Touch, helping uncover the real impact of demand creation beyond just the final click. A clearer view…

Multiple Business locations within Search Ads

Google Ads is testing a new format that shows multiple business locations in a swipeable carousel within search ads. Thanks for sharing Anthony Higman.

Aponsored Ads in the Images tab

Google starts showing sponsored ads in the Images tab on mobile search.

Thanks for sharing Matteo Braghetta!

Introducing the Google Advertising and Measurement Developers Hub

Google has launched a new hub designed to help developers easily find tools, resources, and support for Google’s advertising and measurement products. Key features include: A clear homepage with quick…

Thanks for sharing Arpan Banerjee

Copy and edit with AI

Thomas Eccel discovered that the“Copy and Edit with AI” Feature has been added to PMAX Asset Groups.

185,000 followers

Honestly… that number feels a bit unreal to type... When I started posting, I wasn’t thinking about numbers. I was just sharing what I was learning, building, and figuring out…

How people see Landing Pages in 2026

Most people think landing pages are simple. Make a page → send traffic → get conversions. Reality in 2026? Landing pages are a system. High-converting pages require: • A clear…

How people see Offline Conversions in 2026

Most people think conversions happen online. Click → purchase → tracked. Reality in 2026? A big part of conversions happens offline. Think: → phone calls. → sales teams. → demos.…

How people see Attribution in 2026

Most people think attribution is simple. Look at ROAS → scale what works. Reality in 2026? Attribution is a system. Because customers don’t convert in one step. They: → see…

How people see Merchant Center in 2026

Most people think Google Merchant Center is simple. Upload products → run ads → get sales. Reality in 2026? Merchant Center is a system. Winning with Shopping today requires: •…