April 2026

How people see Server-Side Tracking in 2026

Most people think server-side tracking is simple. Set up a server → send events → get better data. Reality in 2026? Server-side tracking is a system. The biggest mistake I…

You can’t treat ChatGPT ads like a normal ad placement

Here’s how OpenAI’s ChatGPT ads setup actually works ↓. ChatGPT ads are essentially a contextual, in-chat placement model. But instead of optimising around audiences, cookies, or user profiles, it optimises…

Immersive Map View

Anthony Higman discovered this Immersive Map View in Search Ads!

New optimization feature

Anthony Higman discovered a new optimization feature that allows advertisers to optimize Search campaigns towards “Messages from your ads”.

What boxing has taught me

I’ve been boxing for a few years, and it’s shaped more than just my fitness. - Discipline over motivation. - Staying calm under pressure. - Progress takes consistency. Simple lessons,…

Preview Ad Setup

Update: META Ads has introduced a new feature called Preview Ad Setup and has also renamed the “Publish” button to “Preview to Publish.”. This means: you can now review your…

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When AI replaces humans… sometimes companies regret it

In 2022, Swedish fintech giant Klarna laid off 700 employees, replacing many roles with AI systems. The move was widely praised as a bold step toward an AI-first future. Fast…

Ads Blocked or Removed

Google says its AI model Gemini blocked over 99% of bad ads before they ran in 2025, removing billions of ads and suspending millions of accounts. The system improved scam detection, reduced false…

Fastly in Google Tag Manager

Google Tag Gateway Adds Fastly Integration. Found by Hana Kobzová.

New Feature: Analyze

Meta Ads has introduced a new feature called Analyze, similar to Google Ads Advisor. It opens an AI-powered side panel that reviews account performance and provides actionable insights. The feature is…

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Claude Opus 4.7

Claude Opus 4.7 is a new, more advanced AI model designed to handle complex, long-running tasks with greater accuracy and less supervision. It follows instructions more precisely, checks its own…

NEW FOLLOW BUTTON ON LinkedIn 🚨

My mate Denie Geertzen 🟢just sent me that LinkedIn is now testing with a follow button on comments! Looks like the comment game is becoming more important to grow:)