How People See Advertising in 2026
Most people think advertising is simple. Create an ad → run it → get sales. Reality in 2026? Advertising is a system. Winning with ads today requires: • A clear…
Sunday
19 April 2026
How Quality Score Actually Works
After 7+ years managing Google Ads accounts, here’s the simplest truth about Quality Score: It’s a feedback signal. Quality Score shows how Google estimates the relevance and usefulness of your…
Conversions
How people see Google Tag Manager in 2026
Most people think Google Tag Manager is simple: 👉 Install a few tags. 👉 Add some triggers. 👉 Done ✅. But in 2026, GTM is much more than that. It…
Policy
Big update from Google Data Studio 👇
Looker Studio is now Data Studio, with a redesigned home bringing reports, data sources, BigQuery agents, and data apps into one place. Gemini is now integrated as Gemini in Data…
Demand Gen & YouTube
YouTube and Discover Feed ad requirements update
The YouTube and Discover Feed ad requirements have been updated to clarify the treatment of election ads. This update was made solely to provide clearer guidance to advertisers and no changes were…
Local
LSA Rich Content Update
Anthony Higman got the message that Google is now Including Special Offers, Pricing information And Discounts Pulled From Your Website in LSA!
Conversions
Meta ROAS is often inflated
Here’s why most Meta accounts aren’t actually optimizing for profit ↓. “Performance” in Meta usually means revenue. But revenue ≠ profit. That disconnect is where growth stalls. This is the…
ChatGPT Ads
Rolling out ads in Australia, New Zealand, and Canada
ChatGPT is beginning to roll out ads for users on Free and Go plans in Australia, New Zealand, and Canada. Plus, Pro, Business, Enterprise, and Education plans do not have…
Conversions
Your Google Ads Algorithm is Bidding on Blind Data
If you’re still relying only on browser pixels in 2026… You’re probably losing conversions. Missing data = confused algorithms = wasted ad spend. Server-side tracking can fix that. Instead of…
AI Max
Mastering Google’s AI Max Workflow
You can’t run AI Max like a normal Search campaign. Here’s how Google’s AI Max workflow actually works ↓. AI Max is essentially a Performance Max-style upgrade for Search. But…
Demand Gen & YouTube
Changes to inventory mode names
Streamlining content suitability default settings and inventory names starting in May 2026. Starting in May 2026, you’ll notice updated names for some inventory modes in your account settings. Google is…
