Google Ads News

February 2026

138 updates from February 2026, newest first.

Saturday

7 February 2026
ChatGPT Ads

Gemini was finally closing the gap with ChatGPT.

In a quiet corner of the tech newsroom, Google unveiled a confident message: Gemini was finally closing the gap with ChatGPT. The headline numbers looked impressive, and for a moment…

Friday

6 February 2026
Demand Gen & YouTube

Stop wasting money on Meta Ads

Recently, I made a YouTube video where I discussed how to stop wasting money on Meta ads. For more information about this topic, click the link!

Thursday

5 February 2026
PMax

🚨BIGGEST UPDATE IN PMAX (LAST WEEK)🚨

DATA EXCLUSIONS! With this feature, you can exclude any of your Website Visitor Lists OR Customer Match Lists! This will seemingly exclude all remarketing lists (it's not just an audience…

Spotted by Callie Kessler

PMax

Surfacing Recommendations in Google Merchant Center

Google Merchant Center is now surfacing recommendations specifically aimed at improving your product description field in the feed. The idea is to push advertisers to use richer, more descriptive and…

Demand Gen & YouTube

Alphabet reaches 400 billion revenue 🚨

Alphabet delivered a very strong Q4 and closed 2025 with several structurally important signals for the ads and AI ecosystem. Annual revenue passed $400B for the first time, with FY…

 Malicious Google Ads Target Mac Users

More Malicious Google Ads are targeting Mac users by posing as legitimate tools (for example “Mac cleaner”) and then redirecting them to fake Apple-style support pages hosted on trusted Google…

Thanks for sharing Hana Kobzová

Multi-Party Approval

Google Ads now has a “Multi-Party Approval” security feature: sensitive admin changes (like adding/removing users or changing roles) will require a second administrator’s approval before they go through. If another…

Thanks for sharing Hana Kobzová

Demand Gen & YouTube

Mixed type experiment in early beta

Emil Emanuel Ankjær Nordahl discovered that Mixed campaign type experiments are now available in an early beta. You can test different campaign types against each other (for example Search vs.…

Wednesday

4 February 2026
Conversions

Google Ads Data Connection Diagnostics

Georgi Zayakov discovered that Google Ads has quietly added a new data source diagnostics view in Data Manager that shows clear connection health statuses and actionable error messages, so you…

ChatGPT Ads

Ads in ChatGPT

Glenn Gabe & Barry Schwartz have spotted references to “ads shown to the user” in the source code of ChatGPT responses, even though live ads aren’t widely visible yet. This…

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