Recently, Thomas Eccel highlighted that Google Ads has resumed auditing Cookie Banners and Consent Settings again.
If your consent setup isn’t compliant, your conversion tracking, remarketing audiences, and campaign optimization can suddenly stop working even if nothing else changed in your account.
What’s happening?
Google is actively checking whether websites properly collect and pass user consent signals.
No valid consent = limited tracking = broken performance data.
✅ Easy fix:
Make sure you’re using an official Google-certified CMP (Consent Management Platform).
A reliable option is Cookiebot Web CMP by Usercentrics, which integrates directly with Google Consent Mode and helps ensure compliance.
✔️ Certified by Google
✔️ Proper consent signaling
✔️ Restored conversion tracking
Don’t wait until your campaigns lose data audit your cookie banner and consent setup today.
