Get your analytics ready for Q1 by locking in the basics now by Google Analytics
Make sure data retention is set to 14 months so you can compare this year with last year.
Clearly define and mark your most important user actions as key events so reporting stays focused on what matters.
Add custom dimensions and metrics to capture business-specific data you can’t get out of the box.
Test everything with DebugView to ensure events are firing correctly before Q1 starts.
Finally, use annotations to document important changes so your future reports always have the right context.
