I read the awesome post from Dario Zannoni He wrote down 4 Pmax shopping set-ups that you can use. Below I have made a picture of those. When using a full asset approach I would advice to always use the script from Mike Rhodes to see how assets are performing. For the approach with automated […]
4 Shopping Pmax set-ups by Dario Zannoni Read More »
There’s a mode for whether you’re focused on finding new customers or reactivating old ones. New Customer Modes • New Customer Value Mode – Bid more for new vs. existing customers• High Value New Customer Mode (Beta) – Prioritize high-value new customers• New Customer Only Mode – Only bid for net-new customers Customer Retention Modes
Google is doubling down on smart targeting Read More »
Want to use the value bidding strategies from Google? Below you find which solution suits you.
Value bidding strategies Read More »
Finally make it. Look around. “Oh. This was just for validation.” Awkward. Turns out becoming successful to prove something to other people is a terrible plan, because once you succeed… the people move on, the applause stops, and you’re stuck with yourself. And now you have a new project: 👉 figuring out why you needed
You work your ass off to become successful Read More »
You can implement the advanced modeling with cookieless pings. But it won’t work. This is because of the threshold. For conversion modeling these thresholds are 700 ad clicks over a 7 day period, per country and domain grouping.
Most advertisers don’t benefit from consent mode Read More »
Google Ads News Animated images Thomas Eccel discovered that Google now lets you animate product images or any other image with AI directly inside Merchant Center. Creator Partnership section Thomas Eccel discovered that two new Creator Partnerships sections:Creator Search: keyword search + filters (subs, views, location, contact options)Management Menu: manage creator inquiries in one clear
Google Ads news – week 1 Read More »
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