Google is updating the Programmatic Access Library (PAL) to align limited ads behavior more closely with user consent and privacy requirements. PAL will now use Transparency & Consent Framework (TCF) data from the device to determine whether local storage is allowed, introduces a new forceLimitedAds property to manually enable limited ads, and removes the functional […]
Google has released the Google Ads API Developer Assistant v1.0, a Gemini CLI extension that lets developers interact with the Google Ads API using natural language. It allows users to ask questions about the API, generate GAQL queries and Python code, and retrieve data directly from the terminal without manually writing queries. The assistant can
Google Tag Manager has added three new built-in variables in the Utilities category: Client ID, Session ID, and Session Number. These variables provide an official and supported way to access key Google Analytics values directly within GTM, making it easier for advertisers and analysts to implement tracking without custom JavaScript. In addition, GTM introduces a
Demand Gen is becoming a major driver of incremental growth 68% of conversions come from users who hadn’t seen a Search ad in the last 30 days. As we head into 2026, Google highlights five priorities: 1. Use AI-powered targeting and NCA goals to reach new and high-value customers. 2. Expand reach with diverse creatives,
Demand Gen Drops December is out Read More »
YouTube Shorts is making ads feel more native by allowing comments on eligible Shorts ads, giving brands a new way to drive engagement directly within the ad unit. Creators can now also add clickable links to brand websites in branded content Shorts, making it easier for viewers to move from watching to converting. Additionally, YouTube
The Year AI Truly Changed Advertising2025 wasn’t just another year of updates it was a turning point in how marketers plan, measure, and scale results with Google Ads. Google delivered a wave of innovation across the full funnel: 1️⃣ AI-powered Search • Ads in AI Overviews expanded globally • AI Mode unlocked deeper, more complex
Hourly Report Delivery and Alerts in Looker Studio Pro You can now schedule hourly report delivery and alerts in Looker Studio Pro, eliminating the need to wait for daily refreshes when performance changes quickly. Why it matters For anyone running paid media, e-commerce, or same-day fulfillment, hourly insights provide a competitive advantage by enabling rapid
Looker Studio Pro just unlocked faster reporting Read More »
Some users recently reported seeing messages in ChatGPT that appeared to be brand-promotional, referencing retailers like Target or Peloton, and labeled as “ads.” This sparked speculation online that in-chat advertising might be coming to AI platforms. However, OpenAI pushed back. The head of ChatGPT confirmed that there are “no live tests for ads.” According to
Are “ChatGPT ads” finally here? Not so fast Read More »
Google just lost its ability to lock in long-term default search deals but don’t expect its dominance to crumble anytime soon. A new U.S. court ruling forces Google to limit all default Search and AI app placement agreements to one year. That includes major deals with Apple and Samsung that have historically kept Google Search
Maybe but not yet. Despite a recent report that Google plans to introduce ads in Gemini by 2026, the company’s ads leadership says differently. Here’s the full picture: What prompted the speculation? According to a report from Adweek, Google reportedly told several advertising clients it aims to roll out ad placements inside the Gemini app
Is Gemini becoming Google’s next big ad surface? Read More »
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