Mobile game marketers often focus all their energy on Q4.
But there’s a powerful window right after from late December into mid-January known as Q5.
New devices flood the market during the holiday season → more potential players to reach
Gamers have more downtime → more screen time, more opportunity to convert
Ad costs often drop as others pause their campaigns → lower CPMs, higher ROI
Strategic creatives, re-engagement plays, and cross-channel bursts can extend momentum
If you treat Q5 as a continuation, not a cooldown, you can turn that “gap” into a growth accelerator.
