Google Ads News

September 2025

156 updates from September 2025, newest first.

Saturday

20 September 2025

Meta expands WhatsApp Status ad options 🚨

Meta is rolling out click-to-message ads inside WhatsApp Status, giving brands full-screen placements that lead directly into a chat with the business. This adds a new layer of conversational advertising…

Disney is suing Midjourney for $29 million

Disney claims Midjourney illegally trained its AI on copyrighted Disney content. The lawsuit includes over 199 works. At $150,000 per work, damages total $29,850,000. But this goes way beyond the…

ChatGPT Ads

How people are using ChatGPT — Key Insights

Based on a privacy-preserving analysis of 1.5 million conversations from consumer users, here’s what we learned about how ChatGPT is being used today: More diverse adoption. The gender gap has…

ChatGPT Ads

ChatGPT made some improvements

Factuality: Fewer hallucinations, improving answer quality. Shopping: Search is better at detecting shopping intent, showing products when you want them, and keeping results focused when you don’t. Formatting: Answers are better formatted…

GA4 & GTM

BIG Ads Update (For Advertisers)

Josh Silverbauer👨‍🎤 posted that the Google Ads Conversions GTM template now supports new event parameters. This means you can send richer data directly into Google Ads conversions! (First spotted via…

Policy

Store Widget progam is refreshed

Barry Schwartz discovered that Google just refreshed its Store Widget program (formerly the “Top Quality Store badge”). There are now three widget types merchants can embed on their websites: •…

AI Search

Ask about any item

Barry Schwartz discovered that Google is testing a new AI Mode feature called “Ask about any item.”. What it does: • Lets users select products or local businesses directly in…

Conversions

Largest Google match type studies

Adalysis just published one of the largest Google Ads match type studies to date: 16,825 campaigns analyzed across different bid strategies. Key takeaways: • Exact match remains the most efficient,…

AI Search

Local Map Pack integration in AI Overviews

Google is now testing full integration of the Local Map Pack directly into AI Overviews. Instead of just pulling snippets, the entire map pack (with business listings, reviews, directions, etc.)…

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