Cloudflare is taking a stand: from now on, it will block known AI bots from scraping websites automatically. AI companies have been crawling the web for years, often without permission…
Buffer analyzed 2M+ posts and the results are clear: posting more often leads to more reach and engagement and LinkedIn doesn’t penalize high frequency. 2–5 posts/week → ~1,200 extra impressions…
If you start with a B2B account with a small budget focused on the lower funnel, this model below could be a good base.
This new feature helps you generate more conversions from search terms you're already eligible to show for, without altering your targeting or expanding your keyword reach. Performance Tradeoff: It bids…
Zeeshan Ali discovered that Google has added Facebook Messenger and Zalo for Message assets!
How Flattery and Peer Pressure Bend Chatbots’ Rules. A new study shows that chatbots can be manipulated much like humans through flattery, teasing, or peer pressure. On their own, these…
Security researchers have uncovered a method used by Meta (Facebook, Instagram) and Yandex to secretly track Android users’ browsing activity, even when using Incognito mode or VPNs 🤣. By exploiting…
For some accounts delayed conversion value is a real thing. See this example below. If I would only look at today I would see 78% of the conversion. However it…
Meta is introducing native support for POAS (Profit on Ad Spend) bidding in partnership with ProfitMetrics.io. Until now, advertisers could only optimize for revenue or profit as purchase values, but…
Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.”. Google’s more like, Nah, if they didn’t click, it doesn’t…
You can implement the advanced modeling with cookieless pings. But it won't work. This is because of the threshold. For conversion modeling these thresholds are. 700 ad clicks over a…
Here’s the real breakdown: Meta Ads. Meta can spend up to 175% of your daily budget on high-performance days, but no worries they keep the weekly spend in check. Over…
