Buffer analyzed 2M+ posts and the results are clear: posting more often leads to more reach and engagement and LinkedIn doesn’t penalize high frequency.
2–5 posts/week → ~1,200 extra impressions per post
6–10 posts/week → ~5,000 extra impressions per post
11+ posts/week → ~17,000 extra impressions per post and 3x more engagements
The effect holds true for both small and large accounts.
But volume only works if you can keep quality high meaningful, useful posts outperform filler.
Takeaway:
If you’re starting → aim for 2–5 posts/week
If you want faster growth → go for 6–10 posts/week
If you can maintain consistent quality → 11+ posts/week brings the biggest lift
