September 2025

Debug mode

To monitor events from your website or app in real time, use DebugView in Google Analytics. First, enable debug mode to: - Instantly identify and fix tracking issues. - Verify…

Don’t make this mistake in your remarketing campaign

If you use optimized targeting in your remarketing campaign it's not remarketing anymore! If you are running remarketing check your settings to be sure you are not using optimized targeting.…

When These Big Brands Stopped Spending on Digital Ads… Nothing Happened

In an era obsessed with ROAS dashboards, attribution models, and performance marketing teams, the idea that paid media could be non-essential sounds like heresy. But that’s exactly what several of…

Airbnb cuts performance marketing by $541m

In 2021, Airbnb announced a permanent shift in its marketing strategy moving away from performance marketing like search ads and bidding, and investing more in brand marketing and public relations.…

Anthropic has raised $13 billion in Series F funding

Anthropic has raised $13 billion in Series F funding, bringing its valuation to an impressive $183 billion a near tripling in just a few months. The company’s growth has been…

The era of cheap, duty-free imports into the U.S. has ended

As of August 29, the long-standing de minimis exemption (allowing packages under $800 to enter duty-free) has been eliminated. That means every imported package, no matter how small, is now…

NEW YOUTUBE Network 🚨 ?

A survey shared by Natasha Kaurra suggests Google may separate YouTube from Search Partners and introduce a standalone “YouTube Network” option. This would be a big step forward. If YouTube…

Thanks for sharing this Georgi Zayakov

How I got job offers without sending messages

Do you want people to reach out to you? What I did for a time was add people based on posts. I would search for marketing vacancy from the last…

Don’t miss this LinkedIn profile optimization tip

Did you know that you can add some keywords behind your name? This just gives you an extra option to show your function! In your title, you can then type…

How Oakley Turned $6300 Into $41 Million in Free Advertising

In October 2010, the world watched as 33 Chilean miners were rescued after being trapped underground for more than two months. Amid the global spotlight, Oakley made a move that…

Remarketing vs Retargeting

Know the difference between remarketing and retargeting. Powered by Semrush.