🚨Goodbye Language Targeting?🚨
Ezra Sackett discovered this note that by the end of 2025, language targeting settings will be removed😅. The language will be automatically detected with the help of Google AI!
Tuesday
19 August 2025
ChatGPT Ads
Gemini vs. ChatGPT isn’t just a race between two products
It’s a battle of ecosystems. Why Gemini has the edge: -It’s integrated into Google’s core products: Gmail, Docs, Drive, YouTube, Android. -It doesn’t need users to adopt a new app…
Google hasn’t always shown 4 ads above the organic results
Up until early 2016, the maximum was 3 ads at the top, with many more filling the right-hand sidebar. That changed in February 2016: -Google removed sidebar ads on desktop.…
Averages don’t explain , segments do
Your average CR is 3%. Great, right? But if first-time buyers convert at 0.5% and repeat buyers at 8%, is 3% a good number? This happens everywhere: → New cohorts…
ChatGPT Ads
Most people are using ChatGPT the wrong way
They expect perfect output in one go. No context. No examples. No iteration. But AI isn’t a magic wand. It’s a collaborator. And just like with any team member, the…
Demand Gen & YouTube
How Unilever used AI to revolutionize influencer content and paid media in 2025
What happens when a global brand stops thinking in campaigns and starts thinking in content engines? Unilever answered that in 2025. Their internal Gen AI Content Studio now produces thousands…
40 jobs most at risk from AI
Microsoft just dropped a bombshell: 40 jobs most at risk from AI. According to their research, the roles with the highest AI applicability include: • Interpreters & Translators. • Historians.…
Monday
18 August 2025Goodbye Language Targeting?
Ezra Sackett discovered this note that by the end of 2025 language targeting settings will be removed😅. The language will be automatically detected with the help of Google AI!
New offer
Anthony Higman got this new offer for Ads, I have never seen an offer with 6K!
Demand Gen & YouTube
Age
Google has begun rolling out age verification in Google Search, extending beyond just YouTube. Users are occasionally prompted with a notice informing them that Google was unable to confirm they’re…
Conversions
Running Google App campaigns on iOS?
Here’s what’s new to help you engage users and boost measurable results: Optimize for performance. Target ROAS bidding now on iOS. Also available: Max conversions (in-app actions) and Max conversion…
