2 weeks ago, Google stopped tracking EU conversions for one of my accounts! - No conversions. - No remarketing. - No optimization signals. A silent performance killer. But here’s how…
Big news for data enthusiasts: an open-source MCP server is now live, letting Large Language Models (like Gemini) connect directly to your Google Analytics data. With this, you can: -…
For some accounts delayed conversion value is a real thing. See this example below. If I would only look at today I would see 78% of the conversion. However it…
Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.”. Google’s more like, Nah, if they didn’t click, it doesn’t…
iOS 26 is here, and it’s again a shake-up for marketers, analysts, and attribution. Apple is doubling down on privacy in Safari and Mail. The result? Tracking is about to…
You can implement the advanced modeling with cookieless pings. But it won't work. This is because of the threshold. For conversion modeling these thresholds are. 700 ad clicks over a…
Here’s the real breakdown: Meta Ads. Meta can spend up to 175% of your daily budget on high-performance days, but no worries they keep the weekly spend in check. Over…
A new “Preview Ad” button has been added directly within the View asset details screen. When clicked, the preview opens immediately in the same window, instead of requiring users to…
Meta doesn’t spend your daily budget exactly every day. Instead, it plays with flexibility to get you better results. Here’s how: → On some days, Meta can spend up to…
Below an example: In November, you start with a $5 daily budget ($152/month). By November 24, after spending $103, you raise the budget to $10/day. The maximum for November is:…
Still feels unreal to type that. When I started my PPC newsletter, the goal was simple: - Share all Google Ads & paid search updates in one place. Somehow, it’s…
To use Lead Forms in Google Ads you need some serious requirements!
