✋🏻Product Margin Bidding is Not Profit Bidding!
Often marketers refer to product margin bidding as if they are conducting profit bidding, but this is not the case and it could even harm the overall volume and profitability…
Thursday
28 August 2025
GA4 & GTM
GA4 now includes a Report Identity API
GA4 now includes a Report Identity API (Alpha, via the Admin API). It lets you check which report identity is being used in a GA4 property: - BLENDED. - OBSERVED.…
Demand Gen & YouTube
Videos Generation
Thomas Eccel discovered that Google quietly added a new opt-in for Demand Gen campaigns: when you upload an image ad, Google automatically enables a “Videos” asset optimization. This lets Google…
ChatGPT Ads
Privacy, AI, and the fine print we often ignore
A recent Men's Journal article reveals that deleted ChatGPT chats may not have truly been deleted and that OpenAI employees may have had access to them for training and review…
Tinder Just Turned Breakups Into a Public Spectacle
Tinder rolled out a bright pink garbage truck through the streets of Mumbai not to collect trash, but to collect emotional baggage. Dubbed the "Ex-press Disposal Truck", the campaign invites…
ChatGPT Ads
🚨 Breaking: OpenAI has released a Prompt Optimizer
The tool transforms unclear prompts into structured, effective ones. 👉 Test it here: https://lnkd.in/eEbwM4qX. It’s free to use.
Conversions
Why Google Launched Enhanced Conversions
Attribution didn’t collapse in one moment it eroded. And Google’s Enhanced Conversions? It wasn’t just an upgrade. It was a rescue mission. Here’s the context: From 2021 on, signal loss…
Demand Gen & YouTube
Apple TV+ just hiked prices 30% overnight now $12.99/month
Apple has quietly rolled out its third price increase since 2019 for its streaming service: • 2019 → $4.99/month. • 2022 → $6.99/month. • 2023 → $9.99/month. • 2025 →…
ChatGPT Ads
Amazon says only 150 people control the world’s most powerful AI
David Luan, head of Amazon’s new AGI lab, just dropped a number that should make you pause: fewer than 1,000 people worldwide are building frontier AI systems, and only about…
Tuesday
26 August 2025The real environmental cost of a single AI prompt
Every Gemini prompt might feel weightless, but Google just shared what’s really happening behind the scenes. Here’s the breakdown per text query: - 0.24 Wh of electricity (about 9 seconds…
I don’t take on every client
In my experience, Google Ads does not always work. That’s why I have given my honest advice to some companies about their chance. Sometimes I will say that it’s more…
Policy
Cannabis-Related Content Policy
Google Ads is launching a limited pilot program in Canada for specific, legally allowed cannabis-related product types or services.
