2025 Google Ads Benchmarks
2025 Google Ads Benchmarks are out from WordStream by LocaliQ. Here are the key insights based on 16,000+ campaigns (Apr '24 – Mar '25): – Average CTR: 6.66%, but over…
Sunday
24 August 2025
Conversions
Why offline conversions matter
Not tracking offline conversions for lead generation is the same as not tracking orders for a webshop… You’re just throwing money at "add to carts" and hoping for the best.…
ChatGPT Ads
Master the 5-Step ChatGPT Prompt Formula
Want better results from ChatGPT? Use this simple formula to craft effective prompts every time: Context – Set the scene. Example: “You’re a tech-savvy content writer with a passion for…
Shopping
Merchant API
Google has rolled out the Merchant API, now the primary way to manage Merchant Center accounts and product data at scale. This new API replaces the Content API for Shopping…
Ex-Google AI Pioneer: “PhDs Are a Waste of Time in the Age of AI”
Jad Tarifi, one of the founders of Google’s first generative AI team, just dropped that: advanced degrees like PhDs, law, or medicine may be becoming obsolete. His reasoning? – By…
Friday
22 August 2025
AI Search
ChatGPT gets 1 billion daily queries. But Google? Still at 13 billion
I came across this Visual Capitalist chart, and it puts things in perspective. ChatGPT is growing fast. But when it comes to global search behavior, Google remains in a league…
P&G and Coca-Cola: Contrasting Approaches to Ad Spend During Crisis
During the COVID-19 pandemic, Procter & Gamble (P&G) and Coca-Cola adopted opposing strategies regarding advertising expenditures. P&G's Strategy: P&G increased its marketing investment, particularly in digital media, to maintain brand…
Basic B2B Strategy
If you start with a B2B account with a small budget focused on the lower funnel, this model below could be a good base.
ChatGPT Ads
Shock Launch in India: OpenAI Goes Ultra-Cheap
OpenAI has just introduced its most affordable plan yet, and it’s exclusive to India. ChatGPT Go is live at just ₹399/month (≈ $4.57). That’s 10 times more usage and faster responses…
Smart Bidding Exploration
This new feature helps you generate more conversions from search terms you're already eligible to show for, without altering your targeting or expanding your keyword reach. Performance Tradeoff: It bids…
Thursday
21 August 2025One of the best things about freelancing?
You get to design your day around you. Your energy. Your focus. Your rhythm. Not someone else’s schedule. Not a 9AM meeting that could’ve been an email. For me, that…
Android users tracked in Incognito mode, Meta & Yandex exposed 🚨
Security researchers have uncovered a method used by Meta (Facebook, Instagram) and Yandex to secretly track Android users’ browsing activity, even when using Incognito mode or VPNs 🤣. By exploiting…
