Elon Musk’s xAI and X Corp. have filed a federal antitrust lawsuit against Apple and OpenAI. The lawsuit argues that Apple’s integration of ChatGPT into iOS makes it the default…
It’s easy to say, “We need more revenue,” But where exactly should that growth come from? New research from the Ehrenberg-Bass Institute breaks it down with data and challenges some…
Interesting chart that indicates that RSAs prioritize headlines containing the most commonly triggered keywords in the ad group to maximize ad rank when constructing specific ads for triggered keywords.
Opening a new GA4 account? Always check the user and event data retention settings!
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Stable URL: Use a consistent URL that doesn’t change unless the image is updated. Avoid timestamps or other dynamic elements that change regularly. Notify Google: When a new image is…
Instagram just rolled out two key upgrades to Reels Insights: a Retention Chart that shows exactly where viewers drop off, and a Skip Rate metric that reveals how many people…
Perplexity AI has announced a bold new initiative: a $42.5 million revenue-sharing program that gives publishers 80% of revenues from its new $5/month Comet Plus subscription service. Unlike traditional licensing…
A lot of different margins? Check POAS!
Every few years, someone claims that “Google is dead.”. Yet, through its parent company Alphabet, Google has just become the second most profitable company in the world. The vast majority…
The concept of Marginal ROAS focuses on the additional value or revenue you get from additional spend. The theory of Google is that Maximize conversion value bid strategies or ROAS,…
Dario Zannoni discovered that brand guidelines are now available for Demand Gen!
