OpenAI has been hyping ChatGPT as the Google killer. The future of search. The disruptor that will replace the old guard. But behind the scenes, investigators uncovered something explosive: ChatGPT…
There's a mode for whether you're focused on finding new customers or reactivating old ones. New Customer Modes. • New Customer Value Mode – Bid more for new vs. existing…
In a stunning move to retain top talent, OpenAI is said to be awarding $1.5 million in bonuses per employee over the next two years, even extending the offer to…
Is it crazy to see how different negative broad match works from positive targeting. Know the basics. For negative: Your ad may still show if the search contains only some…
Amazon is back in shopping Ads! Rob Longmate discovered today that Amazon returned to the shopping auctions in the U.K.
Thomas Eccel discovered that PMax Channel Reporting just got better!You can now analyse and compare all your PMax campaigns at account level instead of only per campaign.
Looker Studio updates from August 21, 2025:Table charts can now be sorted by up to 10 fields, including fields not displayed in the chart. The Looker connector now respects the…
Google is surfacing deals and loyalty perks more prominently in merchant knowledge panels, now showing them at the top instead of just the sidebar. In Shopping Ads, a new “discount…
AI Agents won’t just peplace jobs, they’ll reshape human value at work. A Stanford study by Humishka Zope and colleagues introduces the first large-scale audit of how AI agents align…
If you track better than your competition, you can have an advantage in Google Ads. Start with better tracking use: - Server-side tracking. - POAS + Conversion booster (e-com) -…
ChatGPT FAILS to Kill Google. Instead, It fuels an EXPLOSION of Search? A new Semrush study (published August 11, 2025) reveals that ChatGPT is not replacing Google Search; in fact, it's expanding…
