Interesting chart that indicates that RSAs prioritize headlines containing the most commonly triggered keywords in the ad group to maximize ad rank when constructing specific ads for triggered keywords.
The week in Google Ads, in one email.
Free. Read by 125K+ marketers every week.
Subscribe for freeYesterday
Thursday 22 October
Demand Gen & YouTube
You can now upload HTML5 ads in Demand Gen campaigns.
They sit next to your static image ads and only serve on the Google Display Network. YouTube, Discover, Maps and Gmail are excluded. What Google accepts: custom static HTML5. AMPHTML.…
Spotted by Hana Kobzová, via PPC News Feed
Google Ads now has a Translation tool that translates your campaigns.
You find it under Tools > Translation. What it can translate: Text assets: headlines, descriptions, sitelinks and callouts. Keywords. Images: AI swaps the text on the image and adds the…
Spotted by Jyll Saskin Gales, via Barry Schwartz
AI Search
Merchant Center now has six conversational attributes for your product feed.
They give AI Mode and Gemini richer product data to work with: question_and_answer: up to 30 Q&As per product, 1,000 characters each. document_link: up to 5 PDF links, like manuals…
Via Search Engine Land
