Google AI Max ads have now been spotted in live search results, and they look very different from traditional Search ads. Key differences: Extremely long headlines generated by AI, often pulled from blog contentSitelinks are created dynamically by Google, sometimes all pointing to the same page Blog articles outperforming traditional landing pages in early ROAS […]
Google AI Max ads in Live search results Read More »
OpenAI just launched Study Mode in ChatGPT. It’s designed to guide students step by step instead of giving direct answers. Study Mode asks for your level, checks your understanding, and adapts explanations as you go. It can quiz you, offer hints, and even respond to PDFs or images. It’s available to all logged-in ChatGPT users
SERP Alert ⚡ & Barry Schwartz discovered that Google is testing grouping favikons for sponsored results!
In 2018, Uber’s US & Canada Rider Performance Marketing Analytics team discovered that week-over-week CAC fluctuations were driven by seasonality, not Meta ads. A market penetration analysis revealed high urban saturation, strong brand awareness, and entrenched consumer preferences, leading to a bold hypothesis: Meta ads weren’t incremental. To test this, Uber went dark on Meta
Uber Turned Off Meta Ads, Saw No Impact, and Saved $35M Read More »
YouTube has updated its monetization guidelines as of July 29, 2025. Videos that include strong profanity, such as the f‑word within the first seven seconds, are now eligible for full ad revenue. This reverses a previous policy that severely limited earnings for such content.Previously, profanity used in the first few seconds often triggered demonetization or
YouTube monetization guidelines update Read More »
Google is rolling out major updates to AI Mode in Search, aimed especially at students, educators, and researchers. Key improvements: Image uploads on desktop Users can now upload photos (like math problems or handwritten notes) into AI Mode on desktop, not just mobile, and get instant answers or explanations. PDF uploads and document analysis Coming
Major updates to AI Mode in Search Read More »
Anthony Higman discovered that Google is testing rectangular sitelinks!
Rectangular Sitelinks Read More »
Georgi Zayakov discovered this new beta live! I’m not sure if I have seen it before but something to keep an eye on:)
I love Google but, its over-reliance on advertising remains a double-edged sword. While Alphabet leads the digital ad world, its financial engine is still concentrated in a few key areas: Search Advertising: Google Search alone generated over $814B in five years, making it Alphabet’s core revenue stream powerful, but also highly exposed to changes in