It’s official: Google has pulled the plug.
As of July 21, if you’re not using Consent Mode v2, your EU traffic is now running partially blind.
Here’s what’s happening:
– Conversions: Gone
– Remarketing audiences: Not building
No Consent Mode = declining Google Ads performance.
Fewer signals. Less targeting. Weaker optimization.
And yes, this is already impacting campaigns across the EU.
Still haven’t implemented it?
You’re officially behind, and it’s costing you performance every single day.
Fix it now before your next report shows the damage.
My solution? Cookiebot Web CMP by Usercentrics
