July 2025

Ad preview tool update

Google is rolling out an update to the Ad Preview tool in Google Ads. The tool now provides a full preview of the Google search results page for a specific…

Now the basics of negative broad match

Is it crazy to see how different negative broad match works from positive targeting. Know the basics. For negative: Your ad may still show if the search contains only some…

Important update from Google Ads

Starting August 2025, enhanced on-device conversion measurement will be available for iOS App campaigns using the latest Firebase SDK (v11.14.0). This brings improved optimization and reporting using event data like…

Thanks for sharing Arpan Banerjee

Missing conversion value

For some accounts delayed conversion value is a real thing. See this example below. If I would only look at today I would see 78% of the conversion. However it…

Daily budgets how they actually work

Reminder for Meta Ads' daily budgets how they actually work. Meta doesn’t spend your daily budget exactly every day. Instead, it plays with flexibility to get you better results. Here’s…

“Wait, why did my campaign spend double my daily budget yesterday?”

The Business Owner asked me this with wide eyes... And honestly? Been there😅. Here’s something Business owners miss when they set their Google Ads budget: - You’re not setting a…

Google dropped a prompt engineering guide

Free to download. No paywall. No signup. Just pure AI knowledge. - Real-world examples. - Step-by-step prompt tactics. - Advanced patterns for coders (CoT, ReAct, ToT) - Learn how to…