Starting August 2025, enhanced on-device conversion measurement will be available for iOS App campaigns using the latest Firebase SDK (v11.14.0).
This brings improved optimization and reporting using event data like IP addresses, while maintaining user privacy.
No user-identifying info will leave the device.
The update won’t apply in the EEA, UK, or Switzerland. To benefit, update your Firebase SDK and link it to your Google Ads account. Opt-out is possible via a form.
More info: https://lnkd.in/e-dw2GH2
Thanks for sharing Arpan Banerjee
