Product Type is important!
Looks like Product type is important 😉 great share by Brian Andreasen.
Tuesday
8 July 2025
Conversions
How do Data-Driven attribution work?
I saw this great picture from Arpan Banerjee about how Data-Driven attribution works!
Different order values? Use ROAS instead of CPA!
A lot of different margins? Check POAS!
Got a new idea?
Numerous other driven entrepreneurs have it too. While you’re sitting around thinking about your plan. They’re out there implementing and testing. Don't hesitate. Your competitors won’t wait for you to…
ChatGPT Ads
Level Up Your AI Game in 2025
ChatGPT isn't just a tool it's your co-pilot. But how you prompt matters. Enter these Prompt Frameworks that break the guesswork and supercharge your outputs. What’s Inside? Whether you're creating…
The Ideal ROAS Target
Great pictures from Producthero that shows that to set the ideal ROAS (Return on Ad Spend) target for your Google Ads, it’s essential to balance between profitability and revenue(or even…
Higher AOV might mean you’re losing money
Because not all growth is real growth. AOV growth feels like success. But it can hide real problems. Here are 9 common AOV scenarios: (and what they might really mean)…
Google’s new AI, Veo-3, is blowing up
And I found a free course that shows exactly how to use it with real examples, prompt formulas, and advanced techniques. Covers: - How to write killer prompts. - Scene-by-scene…
AI Search
Antitrust complaint against Google
A coalition of European independent publishers, led by the Independent Publishers Alliance, has filed an antitrust complaint with the European Commission against Google. The complaint accuses Google’s AI Overviews AI-generated…
Monday
7 July 2025Two new split options in TikTok Ads
Emirhan Bayutmuş discovered that TikTok Ads just introduced two new split testing options: Smart+ Test: TikTok creates an AI-powered version of your conversion campaign to test against your own. Custom…
