Emirhan Bayutmuş discovered that TikTok Ads just introduced two new split testing options:
Smart+ Test: TikTok creates an AI-powered version of your conversion campaign to test against your own.
Custom Test: You select two campaigns to test variables like creative, targeting, or bidding.
Both help advertisers get clearer insights and improve performance.
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Subscribe for freeThanks for sharing Barry Schwartz, Hana Kobzová & Reva Minkoff
In one test, the ad loads in the reviews and ratings, the number of visits and a visit site link as a scrolling strip. In a second test, the domain…
Via Barry Schwartz
The ad shows an image on the left. The title and description sit on the right, under a Sponsored label. This is the first time this layout has been seen…
Spotted by Sachin Patel, via Hana Kobzová
