July 24, 2025

If at least one source is an Audience Ads campaign, the list becomes eligible across all campaign types, including Search. This gives advertisers more flexible retargeting options and the potential for stronger mid-funnel performance and improved ROAS.

Starting October 3, 2025, Google Ads API will allow both gclid and gbraid fields to be set in ClickConversion imports via the UploadClickConversions method. Previously, doing so caused a partial failure error. After the update, these imports will succeed without error.

Alphabet reported $96.4 billion in revenue for Q2 2025, up 14% year-over-year from $84.7 billion. Net income reached $28.2 billion, up from $23.6 billion in the same quarter last year. EPS came in at $2.31, beating analyst expectations. Advertising performance stood out: – Total advertising revenue grew to $71.3 billion, up 10.4% year-over-year– Search ad

So you’re still writing weak ChatGPT prompts? If you’re not getting great output, it’s probably your input. Here are some common mistakes: – Asking for analysis with zero context– Being vague– Forgetting to guide tone, format, or audience– Not showing any examples of what “good” looks like What you should do: – “Here’s what I

What happens when a global brand stops thinking in campaigns and starts thinking in content engines? Unilever answered that in 2025. Their internal Gen AI Content Studio now produces thousands of ad-ready assets per week, many created without a camera. Here’s how. AI-powered content creation Unilever created digital twins of its products using Nvidia Omniverse.

They expect perfect output in one go. No context. No examples. No iteration. But AI isn’t a magic wand. It’s a collaborator. And just like with any team member, the quality of your brief defines the quality of the work. Here’s the process that works: 1. Start with a focused prompt including role, context, tone,

Hana Kobzová discovered that Google has updated the design of the Found Products section in Google Merchant Center.

Anthony Higman discovered that Google removed all badges for local service ads…

Arpan Banerjee discovered that you can now import cost data from reddit ads into GA4!