July 22, 2025

Barry Schwartz & SERP Alert ⚡ discovered that Google has removed the prominent “Sponsored” label from the Find Related Products & Services ad section. Instead, it now uses a smaller-font disclaimer below the section stating the results are from advertisers, making the ad label less visible to users.

Google Ads Lookalike Segments – July 2025 Updates by Georgi Zayakov Google is quietly upgrading Lookalike Segments in Demand Gen campaigns, giving advertisers new ways to scale with precision. You can now build lookalikes from richer sources like Android device IDs, GA4 audiences, and even YouTube users (with a higher 1,000-user match requirement). This opens

Ask it to check its own work. Most people use ChatGPT to generate content but not enough people ask it to review what it just wrote. Try these simple prompts next time: – What’s missing from this strategy?– Does this headline follow copy best practices?– Rewrite this to make it more persuasive. It often improves

Most people don’t realize you can actually teach ChatGPT what to remember and just as easily tell it what to forget. MEMORY_WRITE Fact: “[what you want exactly]”Purpose: “[in which context you need it]” ENDTo forget something: Forget the following instruction stored in memory:Instructions to delete END Useful if you want ChatGPT to consistently remember your

New: “Brand Searches” in Google Ads Dario Zannoni discovered that Google has launched a new help page for the conversion type called “Brand Searches”, showing how often users search for your brand on Google or YouTube after seeing your ads. Note that this was announced during GML 2025, but Google has now uploaded a help

Segments do Your average CR is 3%. Great, right? But if first-time buyers convert at 0.5% and repeat buyers at 8%, is 3% a good number? This happens everywhere:→ New cohorts ruin your LTV→ 1 category could reduce your CR→ Mobile traffic decreases your AOV Dmitry Nekrasov collected 8 real-world examples of metrics that look