July 21, 2025

Just spotted an interesting update shared by Emirhan Bayutmuş: Google Ads recommended a Target CPA increase based on competitor comparison data. That’s a first. Emirhan noticed that his Impression Share dropped by 26%, while a competitor gained +11% and the platform used this as justification for a higher CPA target. Have you seen similar recommendations […]

Barry Schwartz discovered that it seems that Google is adding an AI Mode button to the Google home page!

Georgi Zayakov discovered that Google is transitioning Chanel performance to general availability!

And with it, Google Ads performance. As of July 21, Google requires Consent Mode v2 for ad targeting in the EU. No implementation = no modeled conversions, no remarketing, no audience insights. If you’re still postponing this, you’re gambling with your results. Cookiebot Web CMP by Usercentrics offers a plug-and-play solution that works. Get compliant

Thomas Eccel discovered this test from Google Ads that has social proof of how many visits a website has!

Google Ads News Bulk image Google Ads now supports bulk image editing with AI in the Assets Library Dario Zannoni found out that Google is allowing advertisers to enhance up to 100 images at once using prompt-based tools. Two AI editing options are available: – Replace background – Add objectImages can be selected from uploads,

Bulk image: https://lnkd.in/eiyHSWevGenerated for you:https://lnkd.in/eb44-axDPMax Brand Asset Migration: https://lnkd.in/ef_CNejpQ2 2025 Paid Media Trends: https://lnkd.in/ebd8NbqTFeed asset vs Asset-based metrics: https://lnkd.in/etKfYg8KGender exclusion: https://lnkd.in/e6hyTcPpCreator Partnership hub: https://lnkd.in/eqWhQFKkGA4 Chatbot: https://lnkd.in/eEBFj28WGA4 update: https://lnkd.in/ewnJ379BNegative keyword list Pmax:https://lnkd.in/eZzvMecgSmart Bidding Exploration: https://lnkd.in/eMEiwXb4Looker Studio: https://lnkd.in/eefuCmjhProduct Studio: https://lnkd.in/erxAAnXxNew in Google Ads: “Ads funded by” Label: https://lnkd.in/e3ahd6nAUpdate Fantasy Sports: https://lnkd.in/eTgaCRtm

Below an example: In November, you start with a $5 daily budget ($152/month). By November 24, after spending $103, you raise the budget to $10/day. The maximum for November is: $103 + ($10 * 7 days) = $173.

Meta doesn’t spend your daily budget exactly every day. Instead, it plays with flexibility to get you better results. Here’s how: → On some days, Meta can spend up to +75% more than your set daily budget.→ On other days, it’ll spend less.→ Over the week? Never more than 7x your daily budget. Example: Daily

Here’s the real breakdown: Meta Ads Meta can spend up to 175% of your daily budget on high-performance days, but no worries they keep the weekly spend in check. Over a calendar week (Sunday to Saturday), your total spend won’t exceed 7x your daily budget. Example: If your daily budget is €100, Meta might spend