July 20, 2025

Thomas Eccel discovered that Google now requires showing who funds each ad under the Advertiser Identity Verification (AIV) process. What’s new: – Ads will display an “Ads funded by” label.– Only Payment Admins/Users can submit AIV.– Even verified advertisers must submit new info. Update it through: Google Ads → Tools & Settings → Advertiser Verification.

Okay, let’s get to it. Facebook’s like, Oh, they saw your ad? Cool, we’ll count it if they buy later.” Google’s more like, Nah, if they didn’t click, it doesn’t count (unless it’s Display or YouTube). Here’s the deal: Facebook Ads: Tracks VTAs. Super generous. Even modeled data fills in gaps post-iOS 14. Great for

For some accounts delayed conversion value is a real thing. See this example below. If I would only look at today I would see 78% of the conversion. However it takes up to 13 days after an impression for most of the conversion data to be reported. That’s why only looking at that data is

Security researchers have uncovered a method used by Meta (Facebook, Instagram) and Yandex to secretly track Android users’ browsing activity, even when using Incognito mode or VPNs 🤣 By exploiting a loophole in Android’s localhost communication system, both companies could link browsing behavior to user identities, bypassing cookies, permissions, and even private browsing protections. This

You get to design your day around you. Your energy. Your focus. Your rhythm. Not someone else’s schedule. Not a 9AM meeting that could’ve been an email. For me, that means going to the gym when it actually feels good. Not squeezing it in before or after work. Not dealing with peak hour crowds. Just

This new feature helps you generate more conversions from search terms you’re already eligible to show for, without altering your targeting or expanding your keyword reach. Performance Tradeoff: It bids more aggressively on search terms you’re eligible for but normally wouldn’t win. These newer, less-proven search categories may convert at lower efficiency than your top-performing

Cloudflare is taking a stand: from now on, it will block known AI bots from scraping websites automatically. AI companies have been crawling the web for years, often without permission or compensation. That’s about to change. Cloudflare will now: – Block AI scrapers by default for all new domains– Let publishers decide which bots get

OpenAI just launched something that could change how we get work done: ChatGPT Agent. This new version of ChatGPT doesn’t just generate answers it can actually take action. It opens websites, logs in, clicks around, gathers data, and even creates documents or presentations based on your goals. All in one place. Some things it can