If you use optimized targeting in your remarketing campaign it’s not remarketing anymore! If you are running remarketing check your settings to be sure you are not using optimized targeting. You can see If you are using optimized targeting at audience segments. Opting out can be done in ad group settings when you click on […]
Don’t make this mistake in your remarketing campaign Read More »
Report abuse feature Report viewers can now flag abusive content. Google reviews reports automatically, and content may be hidden or removed based on those reviews. This helps make data sharing safer. BigQuery performance improvement Reports using BigQuery may load faster thanks to a short query optimized mode. This applies when using Viewer’s Credentials or when
Looker Studio rolled out two useful updates Read More »
Maximilian vom Eyser announced that Smart Bidding exploration is now live in all Google Ads Accounts with tROAS.
Smart Bidding Exploration is now live! Read More »
Disney claims Midjourney illegally trained its AI on copyrighted Disney contentThe lawsuit includes over 199 works At $150,000 per work, damages total $29,850,000 But this goes way beyond the money. This lawsuit could change how every AI company operates: It challenges the idea that scraping copyrighted content for training is “fair use.” If Disney wins,
BREAKING: Disney is suing Midjourney for $29 million Read More »
Jeremy Young & Alyssa Knab saw that you can add these negative keyword lists in Pmax. I think they should not work, because the documenttion says the are not available, but in this example it looks like they are…
Add Negative keyword lists in Pmax Read More »
Google has upgraded AI Mode in Search with the Gemini 2.5 Pro model and added Deep Search capabilities, offering more advanced reasoning, math, and coding support. These tools are currently available in the U.S. to AI Pro and AI Ultra subscribers. Key updates include: Gemini 2.5 Pro in AI Mode – Available via a drop-down
Sometimes it’s not your copy, not your offer, not even your landing page. Two reasons your performance might be dropping: 1. Search volume is down You may be targeting keywords that are no longer frequently searched. Markets shift, trends fade, and user behavior changes. Tools like Google Trends or the keyword planner can help you
2 reasons why your Google Ads aren’t working like they used to Read More »
The latest Tinuiti benchmark report reveals continued growth across most major ad platforms in Q2 2025. Key takeaways: – Google Search ad spend increased 11% year-over-year, driven by 18% growth in Shopping clicks. Temu and Shein briefly disappeared from Google Shopping due to tariff changes. Amazon also pulled back significantly. – Performance Max accounted for
Q2 2025 Paid Media Trends – Tinuiti Read More »
In 2021, Airbnb announced a permanent shift in its marketing strategy moving away from performance marketing like search ads and bidding, and investing more in brand marketing and public relations. This decision followed significant cuts during the COVID-19 pandemic, when the company reduced its total marketing spend by 58% in 2020 yet maintained 95% of
Airbnb cuts performance marketing by $541m Read More »
Arpan Banerjee just texted met that Item data import now allows importing item-scoped custom dimensions into Google Analytics. This provides greater flexibility to import item data without the need for item IDs, particularly beneficial for users with extensive product catalogs.
Item data import improvements Read More »